It’s your second week at Kroger. You’ve been trying to use the employee discount, and every time you scan your Plus Card at the register, it rings up regular pricing. You ask a coworker. They say “oh, you have to get it linked.” They don’t know how. You ask your manager. They say “talk to the front-end lead.” You ask the front-end lead. They’re on break. This loop is real, and it’s why most new Kroger employee discount users go weeks without their card working.
The fix is a specific set of steps through Kroger’s portals that almost no one walks you through during orientation. Here’s the full process, start to finish.
What Kroger’s Employee Discount Actually Includes
Before the setup, know what you’re getting:
- 10% off Kroger-brand products (Private Selection, Simple Truth, Kroger, Murray’s, Mercado)
- 20% off apparel
- 15% off home goods
- 10% off electronics
- Double fuel points on all grocery purchases using your Plus Card
- One transaction per card per day (this is the limit that surprises people)
The 10% Kroger-brand piece is the part most associates care about, since Simple Truth and Private Selection cover a wide range of groceries.
Step-by-Step Setup (Do This in Order)
Step 1: Get Your EUID and Confirm Your Plus Card Number
Your EUID (Enterprise User ID) looks like “ls00000” and was assigned during onboarding. Find it on your welcome paperwork or ask your manager. Also locate your Kroger Plus Card. If you don’t have one, grab one at the customer service desk before your first shift ends. Write down the 12-digit number on the back.
Without both of these, nothing else works.
Step 2: Log into Feed at feed.kroger.com
Feed is Kroger’s main employee portal. Use your EUID and password. If the password has already expired (Kroger rotates them every 90 days, which is a separate pain point), you’ll need to reset through the IAM self-service tool or ask your manager to request one.
Once you’re in Feed, the interface shows company news, training, and a personal hub. Don’t touch the discount yet. This step is just about confirming your Feed access works, since the discount linking depends on your Feed account being active.
Step 3: Access MyInfo at myinfo.kroger.com
MyInfo handles payroll, personal info, direct deposit, and tax forms. If you can log into Feed, the same credentials work for MyInfo through SecureWEB (Kroger’s single sign-on).
Confirm your personal information is correct here, especially your email address. Discount-linking notifications go to this email.
Step 4: Ask Your Store’s Front-End Lead or Manager to Link Your Plus Card to Your EUID
Here’s the part that trips everyone up. Kroger does not let associates link their own Plus Card to their employee profile. A store administrator has to do it manually through a back-office system. This typically means the front-end lead, a store manager, or whoever runs your store’s employee file.
Bring your Plus Card number and your EUID. Ask them to “link my Plus Card for employee discount.” The process takes about 5 minutes on their end. You’ll get a confirmation in your MyInfo email when it’s done.
If they say they don’t know how, ask them to call the district or regional HR. This isn’t obscure; it’s just not something every manager does daily.
Step 5: Verify at the Register
Once the link is confirmed, your next purchase should show the discount automatically when you scan your Plus Card. Scan the card first, before ringing items, so the register knows to apply employee pricing on eligible products.
Check the receipt. The discount should show as a line item (typically “Employee Discount” or similar). If it didn’t apply, go back to Step 4 and confirm the link actually went through. Sometimes the front-end lead means to do it and forgets.
Step 6: Download the FEED App
The FEED App (iOS and Android) consolidates MyTime and MyInfo into one mobile view. Once your discount is working at the register, install the app so you can:
- Check your schedule (MyTime functionality)
- View pay stubs
- Track fuel points
- See discount transaction history
The app uses the same EUID and password as the desktop portals.
Step 7: Check Your Fuel Points
Because you’re double-earning fuel points on every grocery purchase, you’ll accumulate them faster than a regular customer. Fuel points show up in the FEED app and on your kroger.com account. Use them at any Kroger Fuel Center or participating Shell location.
The double-point structure means 100 points per $1 spent on Kroger brands, double the standard 1-point-per-$1 rate for regular customers. A $50 weekly grocery run earns about 500 employee fuel points over four weeks, knocking 50 cents off per gallon when you redeem.
Portal Cheat Sheet
Kroger’s four-portal setup is the single biggest confusion point for associates. Here’s what each does:
- Feed (feed.kroger.com): Company news, training, personal updates
- MyTime (mytime.kroger.com): Schedules, shift swaps, time punches (powered by UKG)
- MyInfo (myinfo.kroger.com): Payroll, personal details, tax forms, direct deposit
- SecureWEB (sso.kroger.com): The single sign-on that ties them together
All of them use the same EUID. But because the portals are technically separate, you sometimes have to log in to each one individually during your first week.
If you’re running into login walls, the Kroger login portals guide covers the fixes for the most common issues, including the password-reset loop that hits a lot of associates at the 90-day expiration mark.
What Isn’t Covered by the 10%
Kroger’s employee discount is narrower than Walmart’s or Target’s in one key way: it only applies to Kroger-brand products. National brands (General Mills, Kraft, Coca-Cola, Pepsi) ring up at normal shelf price.
Other exclusions:
- Alcohol and tobacco
- Pharmacy prescriptions
- Gift cards and money services
- Fuel (fuel gets the double-points instead of a flat discount)
- Lottery tickets
- Third-party services like bill pay and Western Union
This is why the fuel points matter. For associates who do most of their shopping on Kroger brands and who drive a lot, fuel points and the 10% together can add up to more than the headline discount suggests.
Family Access and PerkSpot
Kroger’s Plus Card is linked to one household, so your spouse can use the same linked card as long as they’re buying on your account. There isn’t a separate family card system the way Walmart has.
For non-grocery discounts, Kroger associates get PerkSpot, a third-party perks platform with deals on:
- Travel and hotels
- Entertainment (movies, theme parks, streaming)
- Cell phone plans
- Vehicle discounts and new car buying programs
- Dining
Log into PerkSpot through the same Feed portal. The discounts rotate, so check before a big purchase.
What to Do If the Discount Stops Working
If your linked Plus Card suddenly stops applying the discount, it’s almost always one of two things:
- Your EUID got deactivated, usually because of a role change, unpaid time off, or a system sync issue
- The card was unlinked by mistake during a store system update
Either way, the fix is the same: go back to your front-end lead with your Plus Card number and EUID and ask them to re-link. Contact Kroger HR if the front-end lead can’t resolve it within a day or two.
The Kroger employee benefits guide covers the rest of what’s available through Feed beyond the Plus Card discount, and the Kroger employee hub ties all the Kroger-specific resources together in one place.